{"id":179,"date":"2010-06-16T03:44:00","date_gmt":"2010-06-16T03:44:00","guid":{"rendered":"https:\/\/www.appleoutsider.com\/?p=179"},"modified":"2020-08-07T03:27:34","modified_gmt":"2020-08-07T03:27:34","slug":"x5","status":"publish","type":"post","link":"https:\/\/www.appleoutsider.com\/2010\/06\/16\/x5\/","title":{"rendered":"Great Moments in Marketing, Vol. 1: Nokia X5"},"content":{"rendered":"\n<p>If you were wondering why Nokia was missing from the\u00a0<a href=\"http:\/\/www.appleoutsider.com\/2010\/05\/21\/wild-west\/\">Wild West<\/a>\u00a0list, wonder no more. By now everyone has seen the\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=178itMFCE24\" target=\"_blank\" rel=\"noopener\">X5<\/a>, announced this week\u00a0at Nokia Connection\u00a02010. It appears to not be a joke.\u00a0<a href=\"http:\/\/daringfireball.net\/linked\/2010\/06\/15\/nokia-x5\" target=\"_blank\" rel=\"noopener\">Daring Fireball<\/a>,\u00a0<a href=\"http:\/\/www.boingboing.net\/2010\/06\/16\/nokia-announces-treo.html\" target=\"_blank\" rel=\"noopener\">Boing Boing<\/a>, even the\u00a0<a href=\"http:\/\/digitaldaily.allthingsd.com\/20100616\/nokia-still-slipping-in-smartphones\/\" target=\"_blank\" rel=\"noopener\">WSJ<\/a>\u00a0have already weighed in.<\/p>\n\n\n\n<p>The problem here goes beyond the product itself. The X5 is clearly a low-to-midrange model\u00a0that complements the much more interesting\u00a0<a href=\"http:\/\/events.nokia.com\/NokiaN8\/\" target=\"_blank\" rel=\"noopener\">N8<\/a>, and Nokia has always been a volume player.\u00a0What\u2019s truly remarkable is the communication: why make such a confused, tainted announcement at your own event? Here are a few things everybody should be talking about in the wake of Connection 2010, taken from Nokia\u2019s own N8 site:<\/p>\n\n\n\n<ul><li>HD video recording<\/li><li>Symbian^3<\/li><li>Facebook integration<\/li><li>Live, customizable home screen features<\/li><li>HDMI output<\/li><\/ul>\n\n\n\n<p>Instead, we\u2019re talking about a pink parts bin offering. Keep in mind the N8 is still not in the hands of consumers. It has enjoyed zero real hours of flagship status, and is already losing airtime to a lesser product.<\/p>\n\n\n\n<p>Given the competition of late, it\u2019s hard to believe the X5 is receiving any kind of spotlight. Nokia should be pushing the N8 nonstop \u2014 until it ships, and for at least a few months beyond that. Go ahead and release the X5 quietly at any point afterwards. Nokia needs to highlight compelling products, not cheap ones. They\u2019re\u00a0already on the ropes in terms of mindshare;\u00a0<a href=\"http:\/\/www.businessweek.com\/the_thread\/techbeat\/archives\/2010\/03\/nokia_revises_m.html\" target=\"_blank\" rel=\"noopener\">market share<\/a>\u00a0and\u00a0<a href=\"http:\/\/finance.yahoo.com\/news\/Nokia-Lowers-Devices-Services-prnews-1916631585.html?x=0\" target=\"_blank\" rel=\"noopener\">revenue<\/a>\u00a0may not be far behind.<\/p>\n\n\n\n<p>Related: The\u00a0<a href=\"http:\/\/maps.nokia.com\/services-and-apps\/ovi-maps\/ovi-maps-main\" target=\"_blank\" rel=\"noopener\">Ovi Maps<\/a>\u00a0service is billed as \u201cFor free. Forever,\u201d where \u201cforever\u201d actually means \u201cas long as Ovi and\/or Nokia survive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you were wondering why Nokia was missing from the\u00a0Wild West\u00a0list, wonder no more. By now everyone has seen the\u00a0X5, announced this week\u00a0at Nokia Connection\u00a02010. It appears to not be a joke.\u00a0Daring Fireball,\u00a0Boing Boing, even the\u00a0WSJ\u00a0have already weighed in. The problem here goes beyond the product itself. The X5 is clearly a low-to-midrange model\u00a0that complements [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/posts\/179"}],"collection":[{"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.appleoutsider.com\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}